See the context. Build the connection
Advanced segmentation for a friendly budget? Everything is possible with Pushwoosh! Say goodbye to imprecise targeting — achieve higher CTRs, retain your audience, and boost conversions effortlessly with our built-in behavioral segmentation tools.
Struggling to reach every segment of your audience without breaking the bank?
Broad segments
Low engagement and conversions
Hyper-narrow targeting
A part of the audience may stay unreached
The perfect segmentation
High price for the tool
“good enough”
Segment your contacts and personalize your campaigns exactly how you’ve envisioned them and achieve your desired results.
Simple implementation — incredible results
When we've personalized our content to specific segments of our audience, we've seen a significant increase in CTR compared to non-personalized content. This suggests that our audience is more likely to engage with content tailored to their interests and needs
Everything you've come to expect from a behavioral segmentation tool
Prove your audience that you understand them! With our customer segmentation tools, you can filter users based on assigned tags as well as real-time or past events and personalize your communication even further with compound filters.
Prove your audience that you understand them! With our customer segmentation tools, you can filter users based on assigned tags as well as real-time or past events and personalize your communication even further with compound filters.
In the past year, Pushwoosh's abilities in user segmentation have significantly improved. The new option for 'Or' in the Tags selection has improved our abilities and reduced the time to send pushes. It's quite easy to create a segment and use it, and now with the new event-based segments it is even more powerful!
Visual behavioral customer segmentation for build-and-launch campaigns
Visualize your entire user segmentation process with Pushwoosh Customer Journey Builder. Target and narrow down your user segments on the go.
Set up starting customer segments and events targeting the audience you want to capture.
Specify the original segment further as your campaign progresses:
- Merge segments and conditions for one group of users
- Filter your funnel by adding and eliminating users upon concluding a certain action.
Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes.
RF(M) segmentation for identifying the highest-value customers with ease
Conquer the hearts of your most recent users and loyal customers with tailored communications and offers.
Work directly with pre-defined RF(M) segments to improve your CLV, drive more conversions, and track monetary metrics faster.
It’s not all about the money, so feel free to drop the Monetary attribution and focus on non-purchase events triggered within your app.
High-speed segmentation for sharing the important news with your audience first
Need to deliver your pushes super fast while keeping them personalized and efficient? With our high-speed segments, you can rest assured you’ll be the fastest news source in your followers’ feeds.
- Prepare high-speed segments in advance and avoid any delay between notification delivery and a real-world event
- Send high-speed pushes to millions or billions of your subscribers with ease
- Rely on our advanced tech stack to create an unlimited number of high-speed segments
Predictive segmentation with integrated services for churn prevention
Dive really deep into understanding your audience and enable predictive behavioral segmentation with the data gathered via your favorite analytics tools.
We partner with the most reliable integration partners to ensure you get the latest info on which segments are most likely to churn or purchase, not limiting your events to your website alone!
Advanced behavioral segmentation made easy
Elevate your campaigns with Pushwoosh's multilayered behavioral segmentation — target users based on real-time and past behavior, build precision segments visually, and deliver messages faster and smarter than ever. Let your data drive engagement, CTRs and retention.