Our story
2025 and beyond
Pushwoosh continues to empower businesses with best-in-class omnichannel messaging and customer engagement tools for mobile app growth.
2024
Set a new industry standard for behavioral segmentation with an unmatched events data retention period — one year by default, with the option for unlimited storage.
2023
Expanded communication channels with SMS and WhatsApp, enabling seamless omnichannel experiences for mobile-driven businesses.
2022
Introduced RFM Segmentation and integrated with essential app marketing tools like Mixpanel, Appsflyer, and Amplitude. Built the foundation for Pushwoosh CDP.
2019
Grew our international team to 120+ people. Launched Pushwoosh Customer Journey Builder—now our flagship product.
2018
Refocused on marketers, building intuitive UI and powerful no-code tools to simplify marketing automation.
2016
Added email as a new communication channel.
2015
New communication channel added: in-app messaging
2014
Pushwoosh Inc. registered. Pushwoosh SDK was launched internationally to provide developers with a state-of-the-art, hassle-free push notification service.